Are Open Houses Still Important in Selling a Home? Three Reasons You May Want to Save Your Time








Whether you’re in the early stages of the home selling process or your home has been on the market for some time, you may be considering hosting an open houses or two in order to welcome potential buyers in to see your property. Let’s take a look at three reasons you may want to consider an alternative to an Open House, which may lead to a faster sale for you.

Most Buyers Start Their House Hunt Online

According to statistics from the National Association of REALTORS®, the majority of homebuyers begin their house hunt by browsing through online real estate listings. If you have had professional photos taken and have a well-designed property listing which highlights the features and amenities in your home, you may find that the time and money you would spend hosting open houses is better spent marketing your listing and conducting private viewings.

There’s Too Many Listings To Tour Them All

Depending on where you live, there is anywhere from a few hundred to tens of thousands of homes on the market at any given time. The sheer number of houses and condos available makes the prospect of visiting so many open houses seem daunting to many buyers, so many tend to skip this step in favor of booking viewings for homes they’re interested in.

A Virtual Open House Allows Buyers To Tour 24/7

Many real estate websites offer the attach dozens of photos and videos to your listing, essentially offering you the ability to host a virtual “open house” online where prospective buyers can get a feel for your property before deciding if they would like to see more. If you can provide a buyer with the ability to tour through your home from their mobile phone, there’s little sense in going through the preparation and expense of hosting open houses. Even if you do, you may find that few people decide to show up.

Let me be clear, I am not against open houses. In some areas they work wonderfully and in others not so good…but it is all in the delivery!  There are several creative ways to leverage Open Houses, create a buzz and pull people in the door. This is where creative marketing comes into play and for this it’s important to note that the best source of advice when selling your home is an in the field expert.  Clean Green Real Estate has years of experience in the industry of buying and selling homes and we also Teams nationwide to help find the best solution for your situation so give us a call today 724-207-1129 and let’s get that home sold!




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